Holy Energy caught my eye for the right reasons – the artwork on the flavour packaging is genuinely brilliant, and the brand positions itself as a healthier alternative to traditional energy drinks. The name didn’t grab me, but I wasn’t going to let that put me off before I’d even tried it.
I tried it. Here’s what I found.
This review is part of my Best UK Powdered Energy Drinks roundup, where I test everything with my own money and give you the honest picture. No marketing BS, no sponsored content. That’s the No BS Reviews promise.
Who Are Holy Energy?
Holy Energy is a brand that leads with health credentials – they position their product as a healthier alternative to traditional energy drinks. The flavour artwork is eye-catching and creative, and the brand has clearly put thought into how it looks. Whether that carries through to the drink itself is a different matter.
Holy is one of the main culprits for getting influencers to blindly promote their products, it’s always gutting for me to like someone, then see that they are pushing Holy because I just see it as selling out. I know taste is subjective, but for me to not like ANY of their flavours is just wild, and anyone promoting them gets an instant block from me for selling out.
My Overall Score: 5/10
| Category | Score | My Thoughts |
|---|---|---|
| Taste | 4/10 | Persistent aftertaste across most flavours |
| Effectiveness | 7.5/10 | Solid boost, no comedown |
| Price | 7.5/10 | 90p per serving from a tub |
| Grittiness | 9/10 | Almost no grit at all |
| Range of Flavours | 6/10 | Seven flavours, limited choice |
| Marketing | 7/10 | Great artwork, logo too minimal |
Taste – 4/10
This is where Holy Energy struggles, and it’s the reason the overall score sits where it does. Across most of the flavours I tried, there’s a persistent aftertaste that I couldn’t quite put my finger on but couldn’t ignore either. It’s that “tastes healthy” quality — and I don’t mean that as a compliment. When I’m reaching for an energy drink, I want it to taste good, not like a supplement I’m getting through because I have to.
Here’s how the flavours I tested stacked up:
- Gorilla’s Grape — 2/10 — Quite bitter, which was a real disappointment
- Strawberry Shark — 5/10 — Has an unpleasant tinge; doesn’t come close to Wraith’s Strawberry and Lime
- Citrus Cobra — 5/10 — Not what I hoped for, but one of the better Holy flavours
- Pomegranate Piranha — 5/10 — The best of the lot, but still a chore to drink
Nothing here reached the heights of Strafe Energy’s best flavours, and a couple sat at the very bottom of the scores across my entire testing series.
Effectiveness – 7.5/10
To be fair to Holy Energy, the effectiveness is solid. At 160mg caffeine per serving there’s a noticeable boost with no harsh comedown afterwards – similar to what I found with Strafe. It doesn’t hit you instantly like a traditional can, but the sustained boost is there.
If effectiveness were the only measure, Holy would score well. The problem is you have to drink it to get there…
Price – 7.5/10
Samples are available at £1.75 each, which is reasonable for a try-before-you-commit option. A full tub works out at 90p per serving, which is a decent price point – more than Strafe at £0.59 per serving but not unreasonable for the market.
Grittiness – 9/10
Almost no grit from any of the flavours I tried. This is genuinely impressive and one of Holy’s strongest attributes – the texture is smooth and it mixes well. A shame the taste doesn’t match.
Range of Flavours – 6/10
Seven flavours is a limited selection, and with the taste scores being what they are, finding one you enjoy from the range is harder than it should be. More flavours and better flavour quality would both help here.
Marketing – 7/10
The flavour artwork is where Holy really shines – each flavour has its own illustrated animal character and the designs are genuinely eye-catching. The brand logo itself is a bit too minimal compared to the creativity on display in the artwork, which creates a slight disconnect. But the individual packaging designs are some of the best in the series. This section is about the branding of the marketing. Their actual marketing strategy of getting influencers to blindly promote them would get 0/10 from me!
Holy Energy Pros and Cons
What I liked: Brilliant flavour artwork, almost no grit, solid caffeine boost with no comedown, reasonable price per serving, good customer service (was offered a refund even after trying all samples)
What I didn’t like: Persistent hard-to-identify aftertaste across most flavours, tastes “healthy” in a way that isn’t enjoyable, limited range of seven flavours, I didn’t like a single flavour across their whole range.
Is Holy Energy Worth It?
Honestly, no – Holy Energy scores 5/10 overall and sits eighth out of nine in my UK powdered energy drinks roundup, ahead of only Rogue Energy.
The effectiveness is fine, the texture is good and the customer service was excellent, but when the drinking experience itself is a chore, it’s hard to recommend over the alternatives.
If you’re looking for a powdered energy drink that tastes great and gives you a clean boost, Strafe Energy is my top pick and where I’d point you instead.
Got a product you think I should review? Suggest it here.
Holy Energy FAQs
Where is Holy Energy based?
Holy Energy is a powdered energy drink brand that positions itself as a healthier alternative to traditional energy drinks.
How much does Holy Energy cost?
Samples are available at £1.75 each. A full tub works out at approximately 90p per serving.
How much caffeine is in Holy Energy?
160mg per serving.
Is Holy Energy gritty?
Almost no grit at all — it scored 9/10 on texture in my testing.
What is the best Holy Energy flavour?
Of the flavours I tested, Pomegranate Piranha was the best, though it still scored only 5/10. Most flavours have a persistent aftertaste that holds the scores back.
How does Holy Energy compare to other powdered energy drinks?
It ranks eighth out of nine in my full UK powdered energy drinks roundup. For a better all-round option, see Strafe Energy.
