I’ll be honest – a balm deodorant you apply with a wooden spreader (or by hand) was not something I ever expected to end up recommending. But here we are.
The Natural Deodorant Co caught my attention while I was looking for a genuinely natural alternative to the usual roll-on suspects. What I found was one of the best-performing, lowest cost-per-use products I’ve reviewed on this site. With one notable caveat.
No marketing BS, no sponsored content. That’s the No BS Reviews promise.
Who Are The Natural Deodorant Co?
The Natural Deodorant Company launched in 2015 with a straightforward mission: make a 100% natural deodorant in the UK. That’s it. No complicated brand story, no celebrity ambassadors, just a small company that clearly cares about what goes into their products and where it ends up.
Their flagship product is a balm-style deodorant, applied with a small wooden spreader or your finger. Yes, really. We’ll get to that.
My Overall Score: 9/10
| Category | Score | My Thoughts |
|---|---|---|
| Smell | 7/10 | Works well, but limited choice for men (they are unisex, but I mean that they aren’t ‘manly’ smells) |
| Feeling on Skin | 10/10 | Honestly feels like you’re wearing nothing |
| Effectiveness | 10/10 | Lasted through a heatwave |
| Price | 10/10 | About £0.16 per use |
| Range of Scents | 5/10 | 15 total, but only one aimed specifically at men |
| Marketing / Branding | 5/10 | Leans heavily towards unisex |
| Customer Service | 10/10 | Genuinely excellent |
Smell – 7/10
Of the 15 scents available, the vast majority are unisex. There’s one scent clearly positioned for men, plus a fragrance-free option. I tried one of their unisex scents too and it was actually pretty good, it wasn’t as feminine as I thought it would be in my head.
I had a rash on my underarm a couple of weeks ago and it was quite sore, so I switched up and went with the Natural Deodorant Co because I knew they would be gentle on my skin!
Feeling on Skin – 10/10
This is where the balm format stops being weird and starts making sense. Once it’s on, it genuinely feels like nothing. No residue, no tackiness, no white marks on your shirts. If you’ve ever been bothered by the feeling of a traditional antiperspirant or roll-on sitting on your skin, this addresses that completely. Full marks.
Effectiveness – 10/10
This is the one that surprised me. I tested it properly (including during a heatwave) and it held up. No body odour. The protection lasted well over 24 hours. On a natural deodorant, that’s genuinely impressive.
It went on easily too, even with hairy armpits, which wasn’t something I was confident about going in.
Price – 10/10
The large tub comes to around £16.66 all in (£12.95 for the product, £3.71 postage at time of purchase). I got 105 uses out of one tub – that’s roughly £0.16 per use, which is the lowest cost-per-use of anything I’ve reviewed on this site.
To put that into context: the tub lasted so long that my wife started using it too and it still kept going. If you’re looking purely at value, nothing else touches it.
Range of Scents – 5/10
15 scents, which is decent. There is only one that is clearly aimed at men, and one which is fragrance-free. The rest sit in unisex territory. I have only put this as 5/10 because of personal preference. I like to go with ‘manly’ smells (even though I wouldn’t consider myself ‘manly’)
Marketing / Branding – 5/10
The marketing leans heavily towards unisex (and does at a glance look a bit feminine), If you’re a man browsing their site, you might think that it’s only for women, but the team really have worked hard to make the scents as neutral as possible, so it’s only visual.
Customer Service – 10/10
Genuinely excellent. Friendly, helpful and responsive. In a world where customer service is often an afterthought, this stood out.
The Natural Deodorant Co Pros and Cons
What I liked:
- Unbeatable cost-per-use at around £0.16
- Completely effective, including through a heatwave
- Feels like wearing nothing once applied
- Natural ingredients
- Gentle on your skin
- Outstanding customer service
What I didn’t like:
- Applying with a spreader or your finger feels odd at first (especially if you’re in a rush), but I got over it pretty quickly
- Only one men-specific scent
Is The Natural Deodorant Co Worth It?
The honest answer is yes – more convincingly than I expected.
If you’re open to adjusting your routine slightly (the spreader takes about a week to stop feeling strange), you get a product that outperforms most conventional deodorants, lasts longer than almost anything on the market, and costs a fraction of what you’d usually spend per use.
As it stands: 9/10. One of the best-performing products I’ve reviewed on this site, and by some distance the best value. If you’re curious about natural deodorant and don’t know where to start, start here.
You can check out the full breakdown alongside the other brands I’ve tested in my best natural deodorant for men roundup.
The Natural Deodorant Co FAQs
Where are The Natural Deodorant Co based?
They’re a UK brand, launched in 2015 with a focus on 100% natural ingredients.
How much does The Natural Deodorant Co cost?
The large tub is £12.95 plus postage. At around 105 uses per tub, that works out to roughly £0.16 per use — the best value of any deodorant I’ve tested.
How long does one tub last?
In my testing, one tub gave around 105 uses. It lasted long enough that my wife started using it too.
Is The Natural Deodorant Co suitable for men?
Yes, though the marketing leans towards women and there’s only one scent clearly aimed at men. The product itself works perfectly regardless.
Does The Natural Deodorant Co actually work?
In my testing it did — including during a heatwave. No body odour, lasting well over 24 hours.
How do you apply The Natural Deodorant Co balm?
It comes with a small wooden spreader, or you can use your finger. It feels a bit odd for the first few days and then becomes second nature.
What scents does The Natural Deodorant Co offer?
15 scents at time of writing, including one men’s scent and a fragrance-free option. The rest are unisex or skew feminine.
